Science After Hours is a 21+ event series put on by The Franklin Institute. Each event has a unique theme: Flannel & Frost, Celestial Sips, Fright @ Night, Spectacular Spectacular, and Summer Ball.
Working with the museum programs team, I rebranded this event series. By developing a fresh visual identity for each event, we were able to reach new audiences through organic and paid marketing. I also lead the design of print and digital signage and collectable enamel pins that are unique to each event. This popular series has continued to grow and evolve each year.
