HubSpot INBOUNDINBOUND is HubSpot’s annual marketing & sales conference. This three day, sold out event, took place in San Francisco for the first time to expand their audience. Their rebrand was debuted to over 13,000 attendees who came to find creative ways to catapult their businesses forward.
I developed a comprehensive signage system rooted in the event's new identity, along with distinct sub-identities for activated areas throughout the venue. I conducted an on-site survey to take measurements and identify high-impact surfaces for branding.
I designed and managed over 1,400 assets while working closely with producers and vendors to bring the event to life.