Rec2Connect

This group brings people with special needs, and their families, together with the community through innovative recreational programs. I had the privilege of reimagining their visual identity to relaunch their brand.

I approached the identity development the same way R2C approaches their cases, with care. The work that they do holds a special place in my heart and I wanted to give them a look and feel that truly captures the bright light they provide to their community. The logo is a custom font that plays on the connections they make with each other. The color palette is simple, friendly, and inviting. Photography plays a big part in the identity to showcase all of the faces that make R2C a place you can call a home away from home.