Science after hoursScience After Hours is a 21+ event series put on by The Franklin Institute. Each event has a unique theme: Flannel & Frost, Celestial Sips, Fright @ Night, Spectacular Spectacular, and Summer Ball.
Working with the museum programs team, I rebranded this event series. By developing a fresh visual identity for each event, we were able to reach new audiences through organic and paid marketing.
I also designed the print and digital signage system, along with a series of collectible enamel pins unique to each event. The popular series has continued to grow and evolve each year.