Elevate is an annual event for Salesforce executives and portfolio CEO’s to come together for a welcome reception, general session, workshops, group activities, and a closing dinner.
I was tasked with creating a visual identity system that fit within the constraints of the Salesforce guidelines, and that complimented the venue. The Terranea Resort is situated along the coast in Rancho Palos Verdes, California. I leveraged a grid pattern from the brand to nod to the tile work across the venue. We also leaned into a dark mode for the elevated nature of the event.
